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What it is
If you stay on the surface, that’s all you’ll see. That’s why we immerse ourselves in your industry, brand, positioning, and purpose to find out what matters, internally and externally. The deep human insights from this process give us the knowledge needed to take effective action.
How it works
We align with the operational and cultural connections between your market, business, brand, and people. Understanding these components creates campaigns and strategies that go beyond the surface to achieve unity, clarity, and meaningful strategy.
What it is
Credible purpose. Meaningful profit. It’s all made possible by aligning people with brands that matter to them. Clarity in your strategy brings everyone together with a proposition they understand, catalysing effective action.
How it works
Your brand is defined by a clear and compelling purpose – combined with distinct positioning that shows how you’ll make that purpose a reality. Brought to life through engaging personalities, we activate brand propositions that speak to the people that matter.
What it is
Creative – the conversation that allows you to shape and transmit your proposition to the right people. It needs to be fresh, compelling, and sustainable to bring people together.
How it works
We transform insight and strategy into creative conversations that activate behavioural change inside and outside brands. Four blocks help us craft conversations that matter.
What it is
What good is purpose without action? Activated purpose creates long-lasting bonds between people and brands, uniting them with a shared belief. Creating meaningful experiences through activated purpose is the key to sustainable growth.
How it works
Activation starts internally and then radiates externally. The experiences we build and share are designed to go beyond the present moment. They will shape the cultural conversation surrounding your brand in a way that truly matters to the people who engage with it. We create this activation through four complementary blocks.
Strategicaly creative? Creatively strategic? Wanna see us in action?
We’d love to hear from you.
© 2023 Magic Pencil SA | Creative Index SA | Creative Index Ltd
© 2023 Magic Pencil SA
© 2023 Creative Index SA
© 2023 Creative Index Ltd
+41 21 811 37 37
Client relations
fk@magicpencil.swiss
Talent relations
kk@magicpencil.swiss
Partner relations
fk@magicpencil.swiss