{"id":52462,"date":"2026-07-07T12:51:57","date_gmt":"2026-07-07T10:51:57","guid":{"rendered":"https:\/\/magicpencil.swiss\/donner-les-moyens-a-romande-energie-de-sexprimer-grace-a-des-directives-visuelles-et-verbales-completes\/"},"modified":"2026-07-15T14:01:41","modified_gmt":"2026-07-15T12:01:41","slug":"donner-les-moyens-a-romande-energie-de-sexprimer-grace-a-des-directives-visuelles-et-verbales-completes","status":"publish","type":"post","link":"https:\/\/magicpencil.swiss\/fr\/donner-les-moyens-a-romande-energie-de-sexprimer-grace-a-des-directives-visuelles-et-verbales-completes\/","title":{"rendered":"Renforcer l\u2019identit\u00e9 de Romande Energie gr\u00e2ce \u00e0 des lignes directrices visuelles et verbales compl\u00e8tes"},"content":{"rendered":"\t\t
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\n\t\n\t\t\tOutiller les \u00e9quipes internes avec des lignes directrices visuelles et verbales de la marque\n\t\t<\/h1>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t
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D\u00e9fi<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Garantir la coh\u00e9rence de la marque sur l\u2019ensemble des points de contact<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Nous sommes ravis d\u2019avoir men\u00e9 \u00e0 bien un projet complet de strat\u00e9gie de marque et de structuration de l\u2019univers cr\u00e9atif de Romande Energie. Notre \u00e9quipe a \u00e9labor\u00e9 des lignes directrices d\u00e9taill\u00e9es pour tous ses supports de communication online et offline, afin de garantir la coh\u00e9rence, la qualit\u00e9 et l\u2019impact visuel de ses futurs contenus marketing. <\/p>

Nous avons cr\u00e9\u00e9 un design intuitif avec des r\u00e8gles claires afin d\u2019assurer la lisibilit\u00e9 et la coh\u00e9rence de la marque dans le temps et int\u00e9gr\u00e9 un ensemble coh\u00e9rent d\u2019illustrations et d’ic\u00f4nes pour am\u00e9liorer la narration visuelle globale.<\/p>

Nous avons \u00e9galement d\u00e9fini des r\u00e8gles d\u2019utilisation de la courbe signature, \u00e9l\u00e9ment graphique distinctif de la marque Romande Energie, afin de pr\u00e9server l\u2019h\u00e9ritage et la singularit\u00e9 de son identit\u00e9 visuelle.<\/p>

Ce projet permet \u00e0 l\u2019\u00e9quipe de Romande Energie de concevoir ses supports de mani\u00e8re ind\u00e9pendante, avec agilit\u00e9, efficacit\u00e9 et cr\u00e9ativit\u00e9.<\/p>

Nous sommes fiers d\u2019avoir co-construit cette initiative avec les \u00e9quipes marketing et communication de Romande Energie, et nous nous r\u00e9jouissons de voir ces lignes directrices prendre vie dans leurs futures r\u00e9alisations.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Outiller les \u00e9quipes internes avec des lignes directrices visuelles et verbales de la marque D\u00e9fi Garantir la coh\u00e9rence de la marque sur l\u2019ensemble des points<\/p>\n","protected":false},"author":10,"featured_media":52463,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_angie_page":false,"inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[73],"tags":[74],"class_list":["post-52462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","tag-etudes-de-cas"],"yoast_head":"\nRomande Energie : directives de marque visuelles et verbales | Magic Pencil<\/title>\n<meta name=\"description\" content=\"Donner aux \u00e9quipes internes de Romande Energie les moyens de prot\u00e9ger la coh\u00e9rence \u00e0 grande \u00e9chelle gr\u00e2ce \u00e0 des directives de marque visuelles et verbales compl\u00e8tes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magicpencil.swiss\/fr\/donner-les-moyens-a-romande-energie-de-sexprimer-grace-a-des-directives-visuelles-et-verbales-completes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Romande Energie : directives de marque visuelles et verbales | Magic Pencil\" \/>\n<meta property=\"og:description\" content=\"Donner aux \u00e9quipes internes de Romande Energie les moyens de prot\u00e9ger la coh\u00e9rence \u00e0 grande \u00e9chelle gr\u00e2ce \u00e0 des directives de marque visuelles et verbales compl\u00e8tes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magicpencil.swiss\/fr\/donner-les-moyens-a-romande-energie-de-sexprimer-grace-a-des-directives-visuelles-et-verbales-completes\/\" \/>\n<meta property=\"og:site_name\" content=\"Magic Pencil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MagicPencil.ch\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-07T10:51:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T12:01:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magicpencil.swiss\/wp-content\/uploads\/2026\/06\/Romande-energie-bg-1024x683.jpg\" \/>\n<meta name=\"author\" content=\"E. 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