{"id":52493,"date":"2023-10-30T13:37:14","date_gmt":"2023-10-30T12:37:14","guid":{"rendered":"https:\/\/magicpencil.swiss\/bcge-branding-mobile-connecter-les-genevois\/"},"modified":"2026-07-16T12:03:42","modified_gmt":"2026-07-16T10:03:42","slug":"bcge-branding-mobile-connecter-les-genevois","status":"publish","type":"post","link":"https:\/\/magicpencil.swiss\/fr\/bcge-branding-mobile-connecter-les-genevois\/","title":{"rendered":"BCGE : une identit\u00e9 mobile pour cr\u00e9er du lien avec les Genevois"},"content":{"rendered":"\t\t
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\n\t\n\t\t\tMettre la marque en mouvement pour rapprocher la BCGE des Genevois\n\t\t<\/h1>\n\t\t\t\t
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D\u00e9fi<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Faire rayonner la banque bien au-del\u00e0 de ses agences<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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La BCGE souhaitait renforcer son identit\u00e9 de marque et cr\u00e9er davantage de proximit\u00e9 avec le public gr\u00e2ce \u00e0 un dispositif original et imm\u00e9diatement reconnaissable. Le d\u00e9fi consistait \u00e0 imaginer un concept cr\u00e9atif fid\u00e8le \u00e0 ses codes de marque, capable de transformer un tram en v\u00e9ritable support de communication mobile. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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Solution<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Lignes, points et connexions<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Notre d\u00e9marche a d\u00e9but\u00e9 par une analyse approfondie des codes de marque de la BCGE afin d\u2019identifier les \u00e9l\u00e9ments visuels les plus embl\u00e9matiques. Nous avons ensuite explor\u00e9 plusieurs pistes cr\u00e9atives pour donner vie \u00e0 la marque sur l\u2019ensemble du tram. Apr\u00e8s plusieurs phases d\u2019ajustement, nous avons abouti \u00e0 un concept visuel fort, capable d\u2019exprimer clairement et avec impact le message de la BCGE. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Dessin<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le concept retenu associait des lignes et des points dans une composition dynamique, \u00e9voquant un plan de parcours. Chaque point repr\u00e9sentait un arr\u00eat de tram et en affichait le nom, illustrant ainsi le r\u00f4le de la BCGE dans la mise en relation des personnes et des lieux. <\/p>

Le concept graphique a \u00e9t\u00e9 adapt\u00e9 avec pr\u00e9cision aux dimensions et aux contraintes du tram, afin d\u2019\u00e9pouser parfaitement ses surfaces tout en garantissant son impact visuel et la coh\u00e9rence de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\"Pont<\/figure><\/div>
\"Tramway<\/figure><\/div>
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Le concept s\u2019est directement inspir\u00e9 des codes de marque de la BCGE, qui mettent en avant la proximit\u00e9, la confiance et l\u2019accessibilit\u00e9. Nous avons d\u00e9velopp\u00e9 l\u2019id\u00e9e d\u2019un parcours reliant les diff\u00e9rents arr\u00eats de la ligne de tram, tout en nous appuyant sur des r\u00e9f\u00e9rences de campagnes ayant exploit\u00e9 des principes visuels similaires. <\/p>

Le r\u00e9sultat est un tram transform\u00e9 en v\u00e9ritable \u0153uvre d’art en mouvement, diffusant le message de marque de la BCGE aupr\u00e8s d’un large public tout en resserrant ses liens avec la communaut\u00e9 locale. Ce projet d\u00e9montre notre aptitude \u00e0 conjuguer cr\u00e9ativit\u00e9 et identit\u00e9 de marque au sein d’un concept visuel fort, dans le respect absolu des directives de marque de notre client. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Partager cette page<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Projets connexes<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tTransports Publics Genevois\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\"Visuel<\/div>\n\t\t<\/a>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tBest Of : gestion de fortune \u00e0 la pointe\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tCremo Yogourt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Mettre la marque en mouvement pour rapprocher la BCGE des Genevois D\u00e9fi Faire rayonner la banque bien au-del\u00e0 de ses agences La BCGE souhaitait renforcer<\/p>\n","protected":false},"author":18,"featured_media":52503,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_angie_page":false,"inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[41,42],"tags":[],"class_list":["post-52493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-experience-bx","category-marcom-campaigns"],"yoast_head":"\nBCGE : une identit\u00e9 mobile pour cr\u00e9er du lien avec les Genevois | Magic Pencil<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment nous avons transform\u00e9 un tramway en une toile mobile, incarnant l\u2019identit\u00e9 de marque de la BCGE.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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