{"id":52529,"date":"2026-07-03T14:36:29","date_gmt":"2026-07-03T12:36:29","guid":{"rendered":"https:\/\/magicpencil.swiss\/tpg-livre-blanc\/"},"modified":"2026-07-15T14:06:17","modified_gmt":"2026-07-15T12:06:17","slug":"tpg-livre-blanc","status":"publish","type":"post","link":"https:\/\/magicpencil.swiss\/fr\/tpg-livre-blanc\/","title":{"rendered":"TPG \u2013 Livre Blanc"},"content":{"rendered":"\t\t
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\n\t\n\t\t\tD\u00e9coder la psychologie des d\u00e9cisions de mobilit\u00e9\n\t\t<\/h1>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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D\u00e9fi<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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S\u2019approprier la conversation sur le changement de comportement<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Apr\u00e8s deux livres blancs couronn\u00e9s de succ\u00e8s, tpg visait \u00e0 renforcer davantage son leadership d\u2019opinion sur la mobilit\u00e9 durable tout en soutenant la g\u00e9n\u00e9ration de leads via les canaux digitaux.<\/p>

Le d\u00e9fi consistait \u00e0 traduire les sciences comportementales en une publication claire et accessible, capable d\u2019expliquer comment les d\u00e9cisions de mobilit\u00e9 sont influenc\u00e9es par des sch\u00e9mas comportementaux, des perceptions et des habitudes du quotidien.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Insight<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Le changement des habitudes de mobilit\u00e9 est nourri par les comportements<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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La mobilit\u00e9 durable n\u2019est pas seulement une question structurelle, mais aussi comportementale. Un impact r\u00e9el d\u00e9pend de la compr\u00e9hension des m\u00e9canismes qui fa\u00e7onnent les choix individuels et la prise de d\u00e9cision. <\/p>\n

En rendant les sciences comportementales concr\u00e8tes et pertinentes, les tpg ont pu renforcer leur cr\u00e9dibilit\u00e9 tout en aidant leurs publics \u00e0 comprendre ce qui favorise un changement durable des comportements.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Solution<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sciences comportementales : un levier pour transformer les pratiques de mobilit\u00e9<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nous avons d\u00e9velopp\u00e9 un livre blanc bilingue de 28 pages, Sciences comportementales : un levier pour transformer les pratiques de mobilit\u00e9 \u2013 Comprendre les m\u00e9canismes comportementaux pour une action concr\u00e8te et durable.<\/p>\n

Cette publication traduit les sciences comportementales en enseignements concrets au service de la transformation des mobilit\u00e9s, gr\u00e2ce \u00e0 une structure narrative claire, des visualisations accessibles et une conception \u00e9ditoriale engageante. En rendant des recherches complexes plus faciles \u00e0 comprendre, ce livre blanc apporte aux d\u00e9cideurs et aux parties prenantes les connaissances n\u00e9cessaires pour \u00e9laborer des strat\u00e9gies de mobilit\u00e9 durable plus \u00e9clair\u00e9es. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Livres blancs \u2191<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Impact<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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De l\u2019insight \u00e0 l\u2019activation<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Le livre blanc a confort\u00e9 les tpg dans leur r\u00f4le de r\u00e9f\u00e9rence cr\u00e9dible en mati\u00e8re de mobilit\u00e9 durable et de transformation des comportements.<\/p>\n

En traduisant des sciences comportementales complexes en un r\u00e9cit accessible et un syst\u00e8me visuel dynamique, ce projet a renforc\u00e9 le positionnement d\u2019expert des tpg et contribu\u00e9 \u00e0 g\u00e9n\u00e9rer de nouveaux prospects. Il a \u00e9galement pos\u00e9 des bases solides pour leurs futures initiatives de communication et d\u2019engagement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00c9tudes de cas associ\u00e9es<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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D\u00e9coder la psychologie des d\u00e9cisions de mobilit\u00e9 D\u00e9fi S\u2019approprier la conversation sur le changement de comportement Apr\u00e8s deux livres blancs couronn\u00e9s de succ\u00e8s, tpg visait<\/p>\n","protected":false},"author":10,"featured_media":52530,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_angie_page":false,"inline_featured_image":false,"page_builder":"","footnotes":""},"categories":[73],"tags":[74],"class_list":["post-52529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas","tag-etudes-de-cas"],"yoast_head":"\nlivre blanc tpg : la psychologie des d\u00e9cisions de mobilit\u00e9 | Magic Pencil<\/title>\n<meta name=\"description\" content=\"D\u00e9crypter la psychologie des d\u00e9cisions de mobilit\u00e9 : un livre blanc tpg qui rend les sciences comportementales actionnables pour un changement durable de la mobilit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magicpencil.swiss\/fr\/tpg-livre-blanc\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Au-del\u00e0 des startups : tisser la nouvelle histoire de marque du Nestl\u00e9 R+D Accelerator\" \/>\n<meta property=\"og:description\" content=\"Le Nestl\u00e9 R+D Accelerator : d\u00e9finir une proposition strat\u00e9gique unique et la rendre possible gr\u00e2ce \u00e0 une expression cr\u00e9ative innovante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magicpencil.swiss\/fr\/tpg-livre-blanc\/\" \/>\n<meta property=\"og:site_name\" content=\"Magic Pencil\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MagicPencil.ch\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T12:36:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-15T12:06:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magicpencil.swiss\/wp-content\/uploads\/2023\/09\/The-Nestle-RD-Accelerator-Preview-1024x768.jpg\" \/>\n<meta name=\"author\" content=\"E. 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