Magic Pencil is officially a Certified B Corporation™

We’ve joined a global community of 10,000+ purpose-led businesses committed to balancing performance with positive societal impact.

B Corp certification is one of the most rigorous global standards for responsible business. Assessed by the independent organisation B Lab Switzerland, it evaluates companies across five areas – governance, workers, community, environment, and clients – ensuring the highest levels of transparency, ethics, and accountability.

At Magic Pencil this certification formalises a commitment already embedded in how we work: responsible communication rooted in real impact, a sustainable management approach, and creativity that serves progress.

In a market increasingly shaped by ESG expectations – from tenders to partnerships – this recognition strengthens our credibility and coherence. For clients and talent alike, it signals that what we say and what we do are aligned.

At Magic Pencil – Creative Agency for Sustainable Brands, we’ve always believed brand strategy and creative communications are at their strongest when they serve something meaningful: when brands grow responsibly, when sustainability creates real business value, and when engaging narratives inspire better behaviours for better lives.

Becoming a B Corp isn’t a new direction for us. It’s a recognition of who we already are – and the work we choose to champion.

For our clients, this means working with a partner who believes that brand strategy and creativity can help make life better – not only for consumers and customers alike, but for the wider communities they are part of.

We’re proud to stand among businesses proving that bold ideas and responsible growth go hand in hand.

And our work continues with everyone joining the movement.