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Our team is driven by the enduring spirit of our founders that empowers us to push boundaries and achieve exceptional results. We champion one-of-its-kind Brand-User Experience (BUX) solution that places Customer Experience (CX) at the heart of your business strategy. By crafting customer-centric omnichannel communication environments, we ensure your brand evolves in sync with changing customer needs and expectations.
Success today depends on how engaging and committed you are to your customers and employees. The following highly-qualified network of partners and experts demonstrates our forward-thinking performance drive, competitiveness, mindset and mission.
UX
Strategy, design system and digital project manager
Patrick Graf
SEO & SEA
Strategy and web marketing
Soleil Digital
UI
Web solutions and IT services
Plurial
CX
Inbound and outbound campaign strategies and management
Perrin Media
BX
Brand building strategy
Laurent Chastain
BUX & CX
Model building, brand creation and engineering
ixxéo healthcare
Access a wealth of trusted, experienced experts and partners, who can address and master complex internal and external UX, BX, CX and MarCom challenges with cutting-edge and innovative solutions.
Events
Spatial design and experiential
event conception
Michel Baud-Bovy
HR
Change behaviour talent and
change management
AK+ Partners
Cosmetics
Swiss skincare solutions and lab
Sirion
Sustainability
Transformative strategy towards
regenerative economy
Isabelle Gayral Boschung
Luxury
Marketing strategy, Swiss Center for Luxury Research (SCLR)
Felicitas Morhart
China
Omnichannel advertising and media strategy, based in Shanghai
Jay Lin
We believe brand values should be specific, actionable, and a true reflection of internal culture.
We used our Values Builder to source insight from our team, creating meaningful principles that come from within, not above.
Open
hearted
Never boring, always accountable. We want to grow each day and experience life with passion and positivity.
Engaged
flow
Never blocked, always adventurous. We focus on being proactive with our support and inspiring with our imagination.
Close
spirited
Never alone, always considerate. We embody a close awareness of each other, that creates a balanced lively energy.
Simple
clarity
Never complicated, always listening. We bring trusted clarity with simple and genuine co-creation.
Our Values Builder can be used to create actionable values for any brand. Interested in distilling your brand values?
Our story begins in Switzerland, on the stunning shores of Lake Léman – not a bad place to get started.
Headquartered in Lausanne, we now have offices in the creative hub of London, the global meeting-place of Geneva, and the stylish metropolis of Rome.
So, no matter where you are, come say hi. Our doors (and laptops) are always open.
+41 21 811 37 37
New business enquiries:
contact us here
UX, BX, CX opportunities:
magic@magicpencil.swiss
Proudly part of the TAAN worldwide network. Together we constantly collaborate with each other and with industry experts, to evolve, innovate and grow in an ever-changing marketing and communication landscape.
© 2024 Magic Pencil SA | Creative Index SA | Creative Index Ltd
