What makes us different?

It all started…

In 1989 with a pair of free-thinking creatives, Magic Pencil set out to challenge the norms and standards of traditional communication agencies. Our founders aimed to foster an environment where creativity and innovation could flourish unrestricted by rigid rules or conventions. This approach encourages freedom of expression, enabling us to provide the most creative and effective CX strategies.

Meet the team

Our team is driven by the enduring spirit of our founders that empowers us to push boundaries and achieve exceptional results. We champion one-of-its-kind Brand-User Experience (BUX) solution that places Customer Experience (CX) at the heart of your business strategy. By crafting customer-centric omnichannel communication environments, we ensure your brand evolves in sync with changing customer needs and expectations.

Network partners
& experts

Success today depends on how engaging and committed you are to your customers and employees. The following highly-qualified network of partners and experts demonstrates our forward-thinking performance drive, competitiveness, mindset and mission.

UX

Strategy, design system and digital project manager
Patrick Graf

SEO & SEA

Strategy and web marketing
Soleil Digital

UI

Web solutions and IT services
Plurial

CX

Inbound and outbound campaign strategies and management
Perrin Media

BX

Brand building strategy
Laurent Chastain

BUX & CX

Model building, brand creation and engineering
ixxéo healthcare

Access a wealth of trusted, experienced experts and partners, who can address and master complex internal and external UX, BX, CX and MarCom challenges with cutting-edge and innovative solutions.

Events

Spatial design and experiential
event conception
Michel Baud-Bovy

HR

Change behaviour talent and
change management
AK+ Partners

Cosmetics

Swiss skincare solutions and lab
Sirion

Sustainability

Transformative strategy towards
regenerative economy
Isabelle Gayral Boschung

Luxury

Marketing strategy, Swiss Center for Luxury Research (SCLR)
Felicitas Morhart

China

Omnichannel advertising and media strategy, based in Shanghai
Jay Lin

Our culture

We believe brand values should be specific, actionable, and a true reflection of internal culture.

We used our Values Builder to source insight from our team, creating meaningful principles that come from within, not above.

Open
hearted

Our way of
being

Never boring, always accountable. We want to grow each day and experience life with passion and positivity.

Engaged
flow

Our way of
working

Never blocked, always adventurous. We focus on being proactive with our support and inspiring with our imagination.

Close
spirited

Our way of
connecting

Never alone, always considerate. We embody a close awareness of each other, that creates a balanced lively energy.

Simple
clarity

Our way of
collaborating

Never complicated, always listening. We bring trusted clarity with simple and genuine co-creation.

Our Values Builder can be used to create actionable values for any brand. Interested in distilling your brand values?

Where
to find us

Our story begins in Switzerland, on the stunning shores of Lake Léman – not a bad place to get started.

Headquartered in Lausanne, we now have offices in the creative hub of London, the global meeting-place of Geneva, and the stylish metropolis of Rome.

So, no matter where you are, come say hi. Our doors (and laptops) are always open.