Fredrik Karlström profile photo in the Magic Pencil graphic identifier

Fredrik Karlström

Master Magician

Marketing Strategy
What makes me different ? How much time do you have?
 
Let’s go way, way, way back. With the contrast of an Italian mother and a Swedish father, plus relocating from Stockholm to Washington, Paris, Geneva, Buenos Aires, Rome, Lyon, Hamburg and Lausanne – my life has been a multicultural journey that’s helped me to effortlessly move between languages and cultures, perceiving the nuances that unite us – and those that make us unique.
 
Beyond that, I spend my time exploring meditation, yoga, chanting mantras and even barefoot walking in the forest – all ways to connect to the seasons and cycles of the natural world.
 
My experiences let me easily bridge cultures with humour, tact, and insight, while striving towards a more selfless way of living. More than that, they’ve helped me to embrace change and see potential in unlikely places – vital skills in the fast-moving world of today’s creative agencies.

Expertise:

Marcoms and long-term partnerships

With agency:

Since 1998

Location:

Switzerland

Fredo meditating in a beautiful room, with a forest outside in the background, in India
Man lying down playfully during a hike in the mountains
Fredo and his daughter in front of a wall with very colourful illustrations
Cat sitting on someone's feet raised up in the air