We transform and integrate unique Brand Experience (BX) and User Experience (UX) into an optimised and efficient Brand-User Experience (BUX) solution.
Our approach includes a wide-ranging suite of carefully synchronised components:
We leverage data analytics and market research to understand your audience’s needs and preferences, ensuring our strategies are informed by real-world insights.
Our strategic planning involves setting clear goals, identifying opportunities, and creating action plans that align with your business objectives.
We develop innovative ideas and creative concepts that resonate with your target audience, setting your brand apart.
We utilise the latest technology and digital tools to implement and measure our strategies.
By integrating these elements, we ensure every touchpoint with your customers is impactful, creating a seamless and memorable customer journey.
Based on our BUX solution, your company will be able to:
1. Engineer user-centric SEO/SEA
2. Meet user expectations and customer aspirations
3. Optimise customer conversion rates
4. Cultivate customer loyalty and advocacy
5. Enhance brand value and competitiveness
6. Achieve sustainable growth
SEO, UX, BX and
CX Assessments
Interviews, Analytics
and Evaluations
Competition Analysis and Best Practice Benchmarking
Strategy, Gap Analysis and Recommendations
For Brand Experience (BX), User Experience (UX), and Customer Experience (CX), our approach goes beyond simply analysing data and statistics.
We explore the dynamics and motivations of customers and users to achieve a profound understanding of insights, trends, and future predictions:
We design and carry out an in-depth audit of website usability, social media engagement, customer feedback channels, etc., covering industry and competition dynamics. We assess the effectiveness and performance of your digital technology, brand visual and verbal expressions, and user-customer experiences.
This immersion phase is critical for uncovering current and changing user needs, behaviours, criteria, aspirations and intentions, because it enables us to map out and anticipate key trends and drivers that will make your brand and customer-user experiences distinctive and future proof.
We begin with preliminary workshop(s), to define your vision, strategic objectives and project goals. We ensure that all your stakeholders are aligned and engaged, facilitating consensus and commitment among all parties involved.
The workshop output includes a phased out roadmap outlining key milestones and decision points, helping prioritize initiatives based on their impact on customer experience and alignment with business goals.
Brand Positioning
and Architecture
Brand Personality and
Value Proposition
Brand Narrative and
Content Strategy
Brand Concept, Visual
and Verbal Identities
Your Brand Experience (BX) thrives on powerful positioning and a compelling narrative that will boost brand relevance and engage communications.
We define your core brand purpose and craft an initial brand positioning hypothesis which we test with your stakeholders before we develop and refine it.
We identify what makes your brand unique and valuable to your customers, setting it apart from competitors.
Building on a distinctive and strong positioning, we will design BX around the following 5 brand-centric building blocks:
We engage on brand architecture systems and message house structure to assist businesses go to market efficiently and ensuring future readiness when clients launch new SKUs, product lines, or brands.
With our unique methodology, inspired by Carl Jung’s brand archetypes, we craft a distinctive brand personality. These archetypes tap into subconscious behavioral patterns, guiding the creation of authentic, memorable brand identities that resonate on a deeper level with audiences. This approach not only defines your brand’s voice but also shapes its market perception, values, and visual representation, fostering a meaningful connection with your audience.
With a set tone of voice, we tell a story that shows what the brand is all about in a way that your customers will remember. The story encapsulates the brand’s values and mission, designed to resonate with the target audience on an emotional level.
The brand narrative will reflect customer expectations and facilitate intended actions – purchases, content engagement, or brand advocacy – which make the narrative both resonant and actionable.
Persona Identification and User Journey Mapping
Information Architecture, Prototyping and User Testing
UX, Ul and Motion Design, Al Powered Creative
Style Guide and
Component Library
We meticulously map out user profiles, intentions, journeys, and future scenarios, to craft best practice User Experience (UX).
We develop robust information architectures with scalable User Interface (UI) kits and design systems. We ensure that each touchpoint is appealing, functional, intuitive – and aligned with user needs and expectations.
We use an integrated approach, built on prototype testing and wireframe refinement, to optimise digital efficiency, promote user engagement, and convert users into customers.
Our approach is designed around 5 distinctive phases.
We carry out an holistic and in-depth review of your current user intentions, SEO, UX platform(s) and then we perform some targeted industry benchmarking to determine the key objectives and foundation of the UX project.
Based on insights gained from the preliminary phase, we build the UX strategy around four distinctive pillars:
– Persona and user journey mapping
– SEO and information architecture
– Cardsorting and feature prioritisation
– Design roadmapping and planning
Once the UX strategy is set and validated, we develop the UX/UI design through an iterative process constructed around the following key elements:
– Wireframe and content flow architecture
– UI visual design and UX verbal content (AI powered)
– Interaction and motion design
– User acceptance testing and interviews
Prototypes are an important stepping stone between a concept and a market-ready solution. We promote quick prototyping to enable continuous user-testing done in a set of sprints. Our high-value deliverables will primarily include clickable prototypes and animated videos.
To seamlessly integrate BX and UX, we’ve developed a proprietary matrix that converges these two critical elements into a cohesive Brand-User Experience (BUX) solution framework.
Our goal is to develop a seamless and impactful interaction at every point of contact between your brand and its users, ensuring a distinctive and enriching brand-user experience. This unique approach, rooted in our in-house methodology, employs a blend of divergent and convergent thinking to pinpoint opportunities and define actionable steps towards a customer-centric BUX solution.
BUX serves as the foundation for deeply connecting with your audience, merging powerful BX and UX to align your brand’s essence with user expectations, thereby enhancing customer satisfaction and fostering loyalty.
Our dynamic BUX solution is designed to evolve with your brand and market trends, ensuring long-term relevance. It aims to elevate your brand above competitors by enhancing conversion rates and operational efficiency, deepening loyalty and advocacy, and enabling smarter up- and cross-selling strategies.
Customer Journey and
Omnichannel Strategy
Inbound and Outbound
MarCom Campaigns
Organisational Change and Internal Communications
Design and Production
of MarCom Assets
By establishing a robust, efficient, and customer-centric Brand-User Experience solution, it informs and amplifies the development of impactful CX-driven MarCom strategies and campaigns.
To trigger memorable and engaging Customer Experiences, a meticulously crafted and well-coordinated MarCom campaign will be created to resonate with your distinct audience segments.
These integrated MarCom strategies guarantee the delivery of a consistent and compelling brand message across all communication channels, effectively attracting and connecting potential customers at critical touchpoints:
Organic, content-driven campaigns to attract and engage your customers.
Paid-based campaigns to proactively reach out to your customers, strengthen your brand’s resonance, boost conversions and performance.
Through continuous tracking and monitoring your MarCom campaigns and their KPIs, we optimise each one to foster customer trust and loyalty over time, ultimately securing a strong market position.
We ensure that every touchpoint reflects your brand’s core values and message, creating a seamless and unified customer journey.
+41 21 811 37 37
New business enquiries:
contact us here
UX, BX, CX opportunities:
magic@magicpencil.swiss
Proudly part of the TAAN worldwide network. Together we constantly collaborate with each other and with industry experts, to evolve, innovate and grow in an ever-changing marketing and communication landscape.
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