We integrate unique Brand and User Experience into an optimised and efficient Brand-User Experience (BUX) solution.
Sustainability is embedded into every aspect of our approach, ensuring brands not only meet customer expectations but also contribute meaningfully to long-term ESG goals.
Our approach includes:
We leverage data analytics, market research, and sustainability insights to understand your audience’s needs and preferences. Our strategies align with real-world demands and ESG performance metrics, making your brand impactful and future-ready.
Our strategic planning involves setting clear goals that merge business objectives with sustainability imperatives. We identify opportunities to integrate ESG principles into action plans, aligning purpose-led strategies with measurable outcomes.
We develop innovative ideas and creative concepts that resonate with your audience, ensuring sustainability commitments are integrated into every narrative. This approach sets your brand apart while reflecting its purpose and values.
We utilise the latest technology and digital tools to implement and measure strategies, including frameworks like CSRD/ESRS reporting. This ensures compliance, strengthens credibility, and drives measurable, sustainable business value.
By integrating these elements, we ensure every touchpoint with your stakeholders is impactful, creating a seamless and memorable experience.
Based on our BUX solution, your company will be able to:
1. Engineer user-centric SEO/SEA
2. Meet user expectations and customer aspirations
3. Optimise customer conversion rates
4. Cultivate customer loyalty and advocacy
5. Enhance brand value and competitiveness
6. Achieve sustainable growth
SEO, UX, BX and
CX Assessments
Interviews, Analytics
and Evaluations
Competition Analysis and Best Practice Benchmarking
Strategy, Gap Analysis and Recommendations
Our approach integrates sustainability insights into understanding customer behaviours and trends beyond simply analysing data and statistics.
We explore the dynamics and motivations of customers and users to achieve a profound understanding of insights, trends, and future predictions:
We design and carry out an in-depth audit of website usability, social media engagement, customer feedback channels, etc., covering industry and competition dynamics. We assess the effectiveness and performance of your digital technology, brand visual and verbal expressions, and user-customer experiences.
This immersion phase is critical for uncovering current and changing user needs, behaviours, criteria, aspirations and intentions, because it enables us to map out and anticipate key trends and drivers that will make your brand and customer-user experiences distinctive and future proof.
We begin with preliminary workshop(s), to define your vision, strategic objectives and project goals. We ensure that all your stakeholders are aligned and engaged, facilitating consensus and commitment among all parties involved.
The workshop output includes a phased out roadmap outlining key milestones and decision points, helping prioritise initiatives based on their impact on customer experience and alignment with business goals.
Brand Positioning
and Architecture
Brand Personality and
Value Proposition
Brand Narrative and
Content Strategy
Brand Concept, Visual
and Verbal Identities
Today. your brand experience thrives on powerful positioning and a sustainability-focused narrative. We define your core purpose, ESG commitments, and aligned value proposition to ensure your brand stands out.
We define your core brand purpose and craft an initial brand positioning hypothesis which we test with your stakeholders before we develop and refine it. We identify what makes your brand unique and valuable to your stakeholders, setting it apart from competitors.
Building on a distinctive and strong positioning, we will design brand experience around the following 5 brand-centric building blocks:
We engage on brand architecture systems and message house structure to assist businesses go to market efficiently and ensuring future readiness when clients launch new SKUs, product lines, or brands.
With our unique methodology, inspired by Carl Jung’s brand archetypes, we craft a distinctive brand personality. These archetypes tap into subconscious behavioral patterns, guiding the creation of authentic, memorable brand identities that resonate on a deeper level with audiences. This approach not only defines your brand’s voice but also shapes its market perception, values, and visual representation, fostering a meaningful connection with your audience.
With a set tone of voice, we tell a story that shows what the brand is all about in a way that your customers will remember. The story encapsulates the brand’s values and mission, designed to resonate with the target audience on an emotional level.
The brand narrative will reflect customer expectations and facilitate intended actions – purchases, content engagement, or brand advocacy – which make the narrative both resonant and actionable.
We explore distinctive creative concepts and generate original ideas with memorable brand experiences. Each story will be tailored to your target audiences, to ensure that your brand experience will stand out, foster unique connections and increase customer loyalty. Visual and verbal identities are then generated to make sure that the brand is expressed by all stakeholders, seamlessly and consistently across all marketing and communication touchpoints.
Persona Identification and User Journey Mapping
Information Architecture, Prototyping and User Testing
UX, Ul and Motion Design, Al Powered Creative
Style Guide and
Component Library
We design user-centred experiences that prioritise accessibility and sustainability. Through optimised digital efficiency, smart SEO, and organised content hierarchy, we ensure interactions are seamless, functional, and impactful.
We meticulously map out user profiles, intentions, journeys, and future scenarios, to craft best practice User Experience. We develop robust information architectures with scalable User Interface (UI) kits and design systems. We ensure that each touchpoint is appealing, functional, intuitive – and aligned with user needs and expectations.
Using this integrated approach, built on prototype testing and wireframe refinement, we optimise digital efficiency, promote user engagement, and convert users into customers.
Our approach is designed around 5 distinctive phases.
We carry out an holistic and in-depth review of your current user intentions, SEO, UX platform(s) and then we perform some targeted industry benchmarking to determine the key objectives and foundation of the UX project
Based on insights gained from the preliminary phase, we build the UX strategy around four distinctive pillars:
– Persona and user journey mapping
– SEO and information architecture
– Cardsorting and feature prioritisation
– Design roadmapping and planning
Once the UX strategy is set and validated, we develop the UX/UI design through an iterative process constructed around the following key elements:
– Wireframe and content flow architecture
– UI visual design and UX verbal content (AI powered)
– Interaction and motion design
– User acceptance testing and interviews
Prototypes are an important stepping stone between a concept and a market-ready solution. We promote quick prototyping to enable continuous user-testing done in a set of sprints. Our high-value deliverables will primarily include clickable prototypes and animated videos.
We catalog all the common design elements used in the interface, from colour and text styles to repeated UI components. Our deliverables will encompass UI style guide and comprehensive component library.
To seamlessly integrate Brand Experience (BX) and User Experience (UX), we’ve developed a proprietary matrix that embeds sustainability into every interaction, creating a cohesive BUX framework tailored to stakeholder needs.
Our goal is to develop impactful touchpoints at every interaction, ensuring a distinctive and enriching brand-user experience that reflects your commitment to environmental and social responsibility. Rooted in our in-house methodology, this approach combines creative thinking and strategic precision to identify opportunities for embedding sustainability into your brand’s core.
BUX is the foundation for building trust and meaningful connections, aligning your brand’s essence with stakeholder expectations. It integrates user needs with sustainable practices, fostering loyalty and driving satisfaction while reinforcing your organisation’s purpose.
Our dynamic BUX solution evolves with market trends and stakeholder priorities, ensuring long-term relevance. By incorporating sustainability into the framework, it enhances brand credibility, drives advocacy, and supports operational efficiency. BUX empowers your brand to lead in sustainability while achieving measurable growth through smarter creatove engagement and strategic purpose.
Customer Journey and
Omnichannel Strategy
Inbound and Outbound
MarCom Campaigns
Organisational Change and Internal Communications
Design and Production
of MarCom Assets
Our sustainability-driven MarCom strategies create consistent, compelling brand messages across all channels while engaging key stakeholders and empowering internal teams.
To trigger memorable and engaging customer experiences, meticulously crafted and well-coordinated MarCom campaigns are created to resonate with your distinct stakeholder segments and align with sustainability commitments.
These integrated MarCom strategies deliver consistent, purpose-driven messages across all communication channels, effectively attracting and connecting potential customers while strengthening relationships with employees, partners, and communities.
Our campaigns also prioritise internal alignment by:
Organic, content-driven campaigns to attract and engage customers and stakeholders while reinforcing your sustainability goals.
Paid campaigns to proactively reach customers, boost brand visibility, drive performance, and amplify sustainability narratives.
Through continuous tracking and monitoring of KPIs, we optimise each campaign to build trust and loyalty among customers and employees, securing a strong market position and embedding sustainability at every touchpoint.
We ensure every touchpoint reflects your brand’s core values and message, creating a seamless and unified customer journey that inspires both internal and external audiences.
+41 21 811 37 37
New business enquiries:
contact us here
UX, BX, CX opportunities:
magic@magicpencil.swiss
Proudly part of the TAAN worldwide network. Together we constantly collaborate with each other and with industry experts, to evolve, innovate and grow in an ever-changing marketing and communication landscape.
© 2024 Magic Pencil SA | Creative Index SA | Creative Index Ltd