Game-Changing Sustainability Communications for Change Catalysts Motivated Minds Impactful Innovators Snow Leopards Ethical Explorers Conscious Citizens Responsible Reformers Planet Pioneers Climate Champions

Sustainability
isn’t a message. It’s a mindset

Today sustainability isn’t marketing. It’s a strategic imperative, a commitment to lasting change, and your ongoing story.

We have a responsibility to partner with visionary leaders to deliver insight-driven strategic sustainability communications. We empower them to creatively demonstrate a commitment to doing things better – both in and out of their organisations.

Work

Curious to know more?

Discover and get inspired by brands we’ve supercharged.

Work

Curious to know more?

Discover and get inspired by brands we’ve supercharged.

Your challenges

Communicate sustainability efforts with transparency and credible messaging.

Avoid claims that could be seen as greenwashing.

Move sustainability from isolated projects to the heart of business strategy.

Align operations, decision-making, and leadership with long-term goals.

Prove that sustainability drives profit.

Align purpose-led strategies with financial growth to create sustainable business success.

Create strategies to inspire employees, opinion leaders, and communities.

Build meaningful stakeholder partnerships that amplify sustainability efforts.

Inspire sustainable choices through creative, engaging campaigns.

Education and change behaviours inside and outside your organisation for long-term impact.

Our Solution

We create and activate purpose-driven sustainability strategies aligned with business success metrics. Our focus is to create authentic and impactful engagement to convert audiences to advocates. This drives sustainable growth, builds credibility, and strengthens stakeholder relationships.

We call our solution BUX – the seamless integration of Brand and User Experience.

Immersive Intelligence

We evaluate business goals, market challenges, and stakeholder dynamics to develop data-driven, insight-led strategies. By assessing sustainability metrics and stakeholder expectations, we ensure brands lead with relevance and transparency.

Brand Experience (BX)

We create compelling brand narratives to position you as a sustainability leader. Our strategies infuse sustainability-led storytelling to inspire employees, ignite partnerships, unite customers with a cohesive voice across all channels generating credibility and trust.

User Experience (UX)

We design user-centred experiences that prioritise accessibility, sustainability, and seamless consistency across all touchpoints. By combining creative thinking, optimised digital strategies, and clear content structures, we deliver intuitive, engaging experiences that inspire trust, drive meaningful connections, and enhance your brand’s impact.

MarCom Campaigns

We develop sustainability focused campaigns that inspire action and amplify commitments. By blending stakeholder-centric content with creative storytelling, we create campaigns that resonate with key opinion leaders and communities.

You will educate, entertain, inspire change and be equipment with resilient, crisis-ready communications.

Fresh

New campaigns, new ideas, new clients, agency updates and events – if it’s new, it lives here.

Award Magic Pencil at Le Meilleur du Web, ESG category

2 nominations, 1 win for Magic Pencil at Le Meilleur Du Web 2024

December 6, 2024

Transforming mobility with tpg

August 2, 2024

Rebranding Romande Energie by Magic Pencil

Empowering Romande Energie with comprehensive guidelines

July 9, 2024

“Working with Magic Pencil is like having bought the best insurance ever but at a fair rate for high value. They will always deliver more than you expect, and their client servicing is impeccable. In fact, I always viewed them as partners, not suppliers. They always had our best interest at heart, anticipating needs we hadn’t thought of! Professional, fun, up for any challenge, they will go the extra mile with you, using an incredible array of resources, intelligence and creativity.”

Zeina AbdoVP Marketing Director

“From the very start, we wanted PlantLife to be different. A bigger vision, a different identity and big ambitions. We were thrilled when we realised Magic Pencil dreamed just as big as we did. There were many challenges along the way, but today we have an identity and a presence that we are truly proud of.”

Gerhard BarcusGeneral Manager, PlantLife

“Brand creativity is not enough to develop a strong communications platform. It takes cutting-edge expertise to discover, identify, analyse, choose, assemble and create the best communication assets in the financial universe. We’ve been collaborating with Magic Pencil since December 1999, and they have been instrumental in our success.”

Marcel MettlerÉtat major de la direction générale

“In communicating sustainability, Magic Pencil truly helped to create a unique messaging and engagement ecosystem. Their Brand Experience system gives the ‘beginning, middle and end’ to the much lauded, but often poorly communicated strategy of storytelling.”

Jérôme PerezGlobal Head of Sustainability, Nespresso

“We were looking to shake up our thinking and get some strategic perspective on our brand identity. Magic Pencil helped us craft a positioning, value proposition, brand personality and an identity which is now in line with our new brand purpose.”

Sylvia AndreChief Marketing Officer, MCI

“Magic Pencil opened up a new way of thinking about branding for my team, and the C-suite. They created a cohesiveness that brought everyone’s input and efforts, together.”

Gerben Van WijkMarketing and Communication Manager

“With Magic Pencil you feel immensely supported and inspired at every stage of the creative process. Some creative processes lack the strategic thinking you need for success – this is not the case with the wizards!”

Amanda MerrellHead of Marketing and Insight

Talent

Discover how diving under oceans, biking down mountains, and wandering barefoot through dark forests have given us the edge when dealing with new challenges.

Game-Changing
Sustainability
Communications

Contact

+41 21 811 37 37

New business enquiries:
contact us here

UX, BX, CX opportunities:
magic@magicpencil.swiss

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Proudly part of the TAAN worldwide network. Together we constantly collaborate with each other and with industry experts, to evolve, innovate and grow in an ever-changing marketing and communication landscape.

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