Sustainability
Strategy
Reporting
Communications
Magic Pencil turns ESG into clear, evidence-led narratives people understand, trust and act on.
Certified B Corp agency, based in Geneva and Lausanne, Switzerland.
In a world of rising scrutiny and regulation, it is no longer enough to say the right things. You need to prove them clearly, consistently and across every touchpoint. We turn sustainability strategy, reporting and communications into brand strength and business value.
Sustainability Strategy, Reporting & Communications — Built to Strengthen Brands and Drive Business Value
Sustainability
Strategy
Reporting
Communications
In a world of rising scrutiny and regulation, it is no longer enough to say the right things. You need to prove them clearly, consistently and across every touchpoint. We turn ESG into clear, evidence-led narratives people understand, trust and act on.
Based in Geneva and Lausanne, Switzerland.
See how we turn complex sustainability initiatives and commitments into measurable commercial impact. Our expertise sits across four interconnected areas.
Sustainability Strategy
Strategy defines where value is created.
We define sustainability strategies that hold up under scrutiny and regulation, and drive brand, business and culture forward together.
ESG Reporting
ESG reporting proves it.
We turn complex data, KPIs and initiatives into reporting people understand and trust. Beyond compliance, it clarifies performance and builds brand strength.
Sustainability Communications
Communications make it clear and compelling.
We turn strategy and evidence into clear narratives and compelling communications that stand up to scrutiny.
Culture Experience
Culture embeds it across the organisation.
We make strategy real in how people think, decide and act every day. What you do internally defines your brand.
Proof in practice
Swisscoding: brand repositioning and identity
Nespresso: regenerative agriculture infographics
Transports Publics Genevois
MCI: Tomorrow’s People
Nespresso: The Positive Cup
PlantLife: Right by Nature
Nestlé R+D: The Accelerator’s new Brand Story
Empowering Romande Energie with comprehensive guidelines
Realstone
Where sustainability breaks down
Are we exposed when it comes to our sustainability claims?
The problem
Sustainability claims are increasingly scrutinised. What sounds right may not hold up.
What we do
We assess and strengthen your claims – aligning them with verifiable data, regulatory expectations and internal reality.
The outcome
Communication you can stand behind with confidence.
Want to see how we approach this?
Explore our expertise or get in touch.
Are our ESG claims truly credible – and backed by clear evidence?
The problem
Strong initiatives exist, but claims are often vague, inconsistent or weakly substantiated.
The problem
Strong initiatives exist, but claims are often vague, inconsistent or weakly substantiated.
What we do
We turn your ESG data, actions and commitments into clear, structured proof points that support every message.
The outcome
Claims that are precise, consistent and defensible.
Curious how this could apply to your organisation?
Explore our expertise or contact us.
Why does our message shift across teams, markets or channels?
The problem
Different teams and markets communicate different versions of the same story.
Different teams and markets communicate different versions of the same story.
What we do
We align your messaging into one coherent narrative system applied across all audiences.
We align your messaging into one coherent narrative system applied across all audiences.
The outcome
Consistency at scale, internally and externally.
Consistency at scale, internally and externally.
Want to understand how we would approach this?
See our work or contact us.
See our work or contact us.
Is it clear what we stand for – internally and externally?
The problem
Your organisation does a lot – but what you stand for isn’t clearly defined or understood.
Your organisation does a lot – but what you stand for isn’t clearly defined or understood.
What we do
We define positioning that is both distinctive and credible, grounded in your strategy and reality.
We define positioning that is both distinctive and credible, grounded in your strategy and reality.
The outcome
A clear direction that guides all communication.
A clear direction that guides all communication.
This is where many organisations get stuck. Want to see how we solve it?
Explore our approach or start a conversation.
Explore our approach or start a conversation.
Are our teams aligned on the strategy – or interpreting it differently?
The problem
Strategy is clear at the top but interpreted differently across teams.
What we do
We translate strategy into clear, usable communication frameworks and toolkits for leadership and teams, and playbooks for brands and markets.
The outcome
Alignment, clarity, and stronger engagement.
If this resonates, we’re happy to share our perspective.
Get in touch or explore our expertise.
Why is it harder than expected to turn our strategy into communication?
The problem
Strategy exists but translating it into communication and execution is inconsistent.
What we do
We connect strategy, narrative, and activation – ensuring ideas don’t stop at the deck.
The outcome
A strategy that is applied consistently across the organisation, corporate campaigns, brand campaigns and internal communications.
Want to see how we bridge this gap?
See how we work or start a conversation.
Are we getting real value from our ESG reporting – or just producing it because we have to?
The problem
ESG reports are produced but rarely used to inform broader communication.
What we do
We connect reporting to narrative – turning data into clear, usable communication across channels.
The outcome
Reporting that drives visibility, clarity, and value.
Curious how to make reporting work harder?
Explore our approach or get in touch.
Where we make the difference
Finance & Investment
Rising regulation and scrutiny are reshaping how financial institutions communicate ESG and performance. We bring clarity to positioning, investment narratives and reporting, turning complexity into credible, evidence-led communications.
Healthcare & Life Sciences
Scientific complexity and regulation demand absolute clarity and trust. We translate innovation and evidence into communications that build credibility, support adoption and resonate with both experts, HCPs and patients.
Food & Beverage
Health, sourcing and environmental impact are under constant scrutiny. We turn complex agricultural and nutritional realities into clear, evidence-led narratives people understand, trust and act on.
Luxury
Expectations around transparency and responsibility are rising, without compromising desirability. We connect craftsmanship, provenance and impact into narratives that justify value and strengthen long-term brand equity.
Energy, Mobility & Infrastructure
The transition to low-carbon systems is accelerating under regulatory and public pressure. We make transformation pathways, investments and impact clear, helping stakeholders understand both ambition and progress, building trust with customers and investors.
Chemicals & Advanced Materials
Regulation, transparency and environmental impact are reshaping the industry. We translate complex portfolios and performance into clear, evidence-led narratives that build trust with regulators, customers and investors.
