Strategy
Evidence
Narrative
Activation
Where business meets bold
Sustainability doesn’t fail because of ambition. It fails because the story can’t be credibly defended.
From strategy to execution, we turn sustainability into brand strength and business value.
Under growing scrutiny, many organisations retreat into greenhushing: saying less and communicating the minimum.
We help organisations in transition turn sustainability progress into credible, differentiated stories.
So transformation becomes credible, differentiated and valuable. Turning sustainability progress into credible stories of change.
Strategy
Clarifying sustainability priorities, impact and transformation pathways to define where value is created.
Evidence
Turning initiatives, partnerships and data into credible, defensible proof points that can be activated.
Narrative
Translating complex progress into clear, defensible stories and narrative platforms.
Activation
Bringing sustainability narratives to life across corporate, brand and internal communications, leadership and organisational culture.
Selected work in sustainability, brand and organisational transformation
Swisscoding: brand repositioning and identity
Nespresso: regenerative agriculture infographics
Transports Publics Genevois
MCI: Tomorrow’s People
Nespresso: The Positive Cup
PlantLife: Right by Nature
Nestlé R+D: The Accelerator’s new Brand Story
Empowering Romande Energie with comprehensive guidelines
Realstone
The questions organisations in transition need to answer
What’s the sharpest way to express who we are and why we matter?
We define with clarity and impact through:
- Brand positioning and messaging frameworks
- Audience segmentation and insight
- Value proposition and brand narrative
- Naming and verbal identity
- Strategic campaign platforms and toolkits
How can we talk about sustainability in a way that feels credible, clear, and true to what we do?
We help brands communicate with integrity through:
- Sustainability positioning and storytelling
- Stakeholder engagement messaging
- ESG narrative frameworks
- Reports, campaigns, and narrative-driven content
- Tone of voice and visual systems built for trust and transparency
How can we turn business ambition into a brand people believe in?
We translate strategy into belief through:
- Brand architecture and portfolio clarity
- Brand concept and storytelling development
- Verbal and visual identity systems
- Thought leadership and editorial content
- Campaign platforms and core brand narratives
How do we define what it really feels like to work here?
We shape culture into brand-led experience through:
- Internal insight research and culture workshops
- Employer brand strategy and positioning
- Employee Value Proposition (EVP)
- Culture principles, behaviours, and ways of working
- Leadership messaging frameworks
- Onboarding and values-led campaigns
- Internal ambassador programmes
- Talent attraction campaigns and toolkits
- Careers site messaging and visual identity
How can we better engage, align, and inspire our people?
We create internal experiences that connect and motivate through:
- ESG-driven storytelling to embed rituals, shape culture and strengthen employer brand
- Internal communication strategy and planning
- Brand-led learning and engagement programmes
- Change and transformation narratives
- Campaign and toolkit development
- Culture and employee experience design
How do we make our strategy show up in the real world?
We turn strategy into action through:
- Integrated brand and campaign toolkits
- Communication strategy and core messaging
- Cross-channel asset creation (digital, motion, print)
- Employer brand development and activation
- Launch and activation planning
- Creative concepting and brand expression
We bring strategic and creative clarity to organisations navigating complex transitions
Sustainability & Impact
Making responsible brands resonate – with narratives that informs, inspires and builds belief.
Industry & Innovation
Translating breakthrough ideas and technologies into stories people understand and act on.
Healthcare & MedTech
Communications that balance HCP understanding, trust, credibility and empathy in highly regulated, fast-evolving environments.
Finance & Professional Services
Helping complex, intangible services connect through clarity, confidence and distinct positioning rooted in emotion.
FMCG & D2C Brands
Helping consumer-facing brands show up with personality and purpose across every touchpoint.
Public Sector & Institutions
Bringing meaning and trust to citizen-facing organisations through insight-led purposeful communications.
