Angus Paterson

Brand Bewitcher

Brand Strategy
Sometimes, it’s the simplest observations that make a brand stand apart. Sometimes, it’s an insight based on hours of research and analysis. Sometimes it’s zooming out and seeing the big picture. And sometimes, it’s knowing when to just listen.
My strategic insight comes from years of experience and exploration; different markets, clients, and fields. I’ve skied powdered slopes and biked rugged trails, finally settling in the mountains of Chamonix. Every venture is a puzzle; my job is to adapt and find the most direct path to the solution.
My personal philosophy applies inside and outside work. Observe, analyse, and connect the dots – so brands can speak with clarity, and unite those that matter.


Uniting people and brands

With agency:

Since 2017