Make sustainability
your business
value driver

We help you transform sustainability into brand strength, organisational alignment, and long‑term business value

We get it, you’re caught between the risk of greenwashing, mounting disclosure requirements, and the fear of public scrutiny. For many organisations, the result is greenhushing: saying less, publishing the minimum, or releasing dense reports that few people ever read.

Meanwhile, the gap between sustainability action and sustainability communication keeps widening. Data and legal teams work hard to meet evolving ESG demands, while brand and communication teams are told to “keep it safe.”

Companies and brands
are facing real challenges

Strategy &
compliance gaps

ESG is treated as a reporting and regulatory exercise, not as strategy.

Teams produce data to satisfy evolving standards, but leaders struggle to see how sustainability strengthens their brand or creates business value.

Communication
gaps

Sustainability communication feels disconnected from your core brand.

The tone, language, and storytelling often generate low engagement – both internally and externally.

Culture &
engagement gaps

Employees don’t understand what sustainability means for them, or how to act on it.

Without clarity and alignment, momentum weakens, progress slows, and sustainability risks becoming a silo instead of a shared commitment.

Opportunity
gaps

Organisations miss chances to differentiate, engage priority audiences, and turn sustainability performance into growth.

When sustainability isn’t embedded into brand, innovation, and experience, long-term value creation is lost.

The result?

Sustainability narratives that feel flat, cautious, or disconnected, adding little brand and business value.

Book a short conversation to see where sustainability can create strategic value for your organisation.
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Ferns shadow

Most organisations treat sustainability as a compliance obligation. We turn it into a strategic advantage.

We give you the narrative clarity, organisational alignment, and communication systems needed to turn sustainability into real business value.

Powered by Magicology, your ESG data and strategy become an evidence platform that strengthens brand, culture, and value creation – uniting teams and transforming sustainability ambition into bold action and stories stakeholders actually care about.

We work with you to ensure sustainability becomes a true business value driver.

Build a clear, evidence-based sustainability narrative
Grounded in your performance, ambition, and business strategy, and aligned with your brand.
Strengthen internal alignment and culture

Engage leadership and teams around a shared sustainability ambition that drives behaviour, ownership, and momentum.

Translate sustainability into clear messages and experiences

Create messaging, storytelling, and communication systems that make sustainability tangible, credible, and easy to understand.

Activate the brand across critical touchpoints

Ensure consistent, clear, and confident execution – from internal culture to stakeholder engagement and brand experience.

Turn sustainability performance into long-term business value

Build the foundations for differentiation, trust, innovation, and brand preference.

Not sure where to start? Get a quick diagnostic of your sustainability narrative, communication gaps, and value creation opportunities.
Book a call

Magicology brings structure, alignment, and momentum to your sustainability journey – ensuring sustainability becomes a true brand and business value driver.

MAP

We build the strategic foundation by uncovering the full picture of your sustainability reality, narrative and market context.

• Audit all sustainability assets, reports, initiatives, and communication touchpoints

• Assess Scope 1, 2, 3, social, and governance data against disclosure expectations

• Analyse double materiality, commitments, pillars, proof points, KPIs, and gaps

• Review competitive and category benchmarks 

• Identify reputation opportunities, risks, and differentiation areas

• Align sustainability performance with brand positioning

• Map audience expectations and stakeholder insights

• Evaluate internal readiness (culture, capability, governance)

Outcome:

A clear strategic map of where you stand today, where you can win, and which narratives can credibly unlock business value.

ANCHOR

We align leadership and teams around a shared sustainability strategy, business case, and journey roadmap.

• Run alignment workshops to define guardrails and non-negotiables

• Shape a sustainability strategy that integrates brand, culture, and impact

• Define strategic pillars and an evidence-led narrative backbone

• Translate ambition into a clear roadmap

• Prioritise material focus areas using double materiality and stakeholder insight

• Design the governance system: strategy, structure, decision-making

• Map milestones, timelines, and dependencies on the path to your ambition

Outcome:

Unified leadership, a shared commitment, and a structured foundation for narrative, culture, and a roadmap teams can resource, explain, and measure.

GENERATE

We turn strategy into a sustainability narrative framework and messaging system rooted in your brand positioning.

• Define the overarching narrative, pillars, and proof-point-led message house

• Build a hierarchy of verified proof points

• Shape tone of voice, verbal identity, and core story for each audience

• Design narrative layers and channel roles across corporate, brand, and stakeholder levels

• Develop creative concepts and storytelling frameworks that make strategy visible and engaging

• Build toolkits for consistency across markets, brands, and teams

Outcome:

A bold, coherent, evidence-led narrative and messaging system that engages stakeholders and strengthens your brand(s).

IMPLEMENT

We activate your sustainability story across the organisation and markets – ensuring consistent, credible execution.

• Operationalising governance: playbook, guidance, activation

• Activate through internal engagement programmes, workshops, and training

• Build phased communication plans with clear channels, timing, ownership, and success measures

• Create campaigns, assets, and applications for corporate, B2B, and consumer touchpoints

• Set up content hubs and SharePoints for fast, on-brand content creation

• Coordinate with brand, HR, corporate comms, and market teams for aligned execution

Outcome:

Scalable activation across teams, channels, markets, and brands – turning strategy into clear, confident, and consistent execution.

CULTIVATE

We build long-term credibility by embedding sustainability into the organisation’s brand and business strategy.

• Develop rituals, behaviours, and cultural tools that embed sustainability in everyday decisions

• Build capabilities through training and engagement so teams form lasting habits

• Produce dashboards and storytelling systems that track progress and new proof points

• Maintain narrative consistency and update evidence as performance evolves

• Support recertification journeys and stakeholder coalitions to sustain trust and advantage

Outcome:

A living sustainability story – reinforced through culture, evidence, governance, and leadership alignment – driving differentiation, resilience, and long-term brand value.

Trusted by organisations where sustainability is business‑critical

For over a decade, we’ve helped global brands turn sustainability performance into meaningful communication, stronger engagement, and long-term brand value.

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Logo Nestle
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Logo Swatch Group
Logo Cartier
Logo EHL
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Logo Realstone
Logo Romande Energie
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"Magicology brought structure and clarity to our complex sustainability communication ecosystem – enabling us to communicate with confidence."
Jerome Perez Global Head of Sustainability
Jérôme Perez
Global Head of Sustainability, Nespresso
"Our sustainability campaign outperformed expectations – even surpassing Nestlé Global’s engagement records."
Reymir Cardona Mejias
Former Sustainable Packaging & Environment Lead, Nestlé Waters
Ready to turn sustainability into a business value driver? Let’s build the clarity, alignment, and narrative you need to move forward with confidence and impact.
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Recognised for sustainable strategic creativity

Winner ESG Category, Le Meilleur du Web (Nespresso – The Positive Cup Hub)

Multiple nominations across brand strategy, sustainability communications, and digital excellence.

A better business by design

We are a certified B Corp – committed to balancing people, planet, and profit in everything we do.

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Strategic partnership

We collaborate with Isabelle Gayral Boschung, a certified B Leader who strengthens business models and embeds innovative sustainability strategy into brand positioning and narratives.

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