We’re a certified B Corp, and here’s how we put it to work

A badge isn’t the goal. We use the B Corp framework to make better decisions for people, community and the planet. Quietly, consistently, and without making promises we can’t keep.

Our commitment

At Magic Pencil, sustainability and social responsibility are fundamental to how we operate. We’re committed to making better choices in the ways that matter most for our team, our clients and the wider community.

Governance

We embed responsibility in how we run the company: transparency, confidentiality by default, and decisions that consider all stakeholders. Ethical conduct and data protection are standard practice, not extras.

Workers

We invest in people and culture. Our space supports both focus and recovery (yes, fresh air and the lake help), we promote from within, and we train apprentices. Flexibility, inclusion, and fair pay underpin how the team works and grows. It’s a collaborative, family-like culture built around curiosity, conversation, and stories from the world beyond the office. There’s even a friendly walking challenge, with lunch on the line.

Community

We try to be useful locally. We favour nearby suppliers and check alignment with a simple questionnaire. We give time to community initiatives (for example, volunteering days) and, in strong years, contribute to local charities while matching employee donations.

Environment

As an office-based team our footprint is modest, but every choice counts. We reduce energy use, avoid single-use items, choose eco-friendly supplies, minimise printing, compost where possible, and encourage low-carbon commuting. For necessary travel, we consider ways to mitigate impact.

Customers

We look for clients who operate with integrity, and we’re becoming more deliberate about who we work with and what kind of work we take on. It’s about finding alignment and working with people who reflect these values. We prioritise:

Clear purpose, fair practices and a collaborative approach
Respect for people and the environment
Honest, non-misleading communications
Willingness to improve our common impact over time

We value the trust our clients place in us. Our service quality, feedback loops and privacy standards are designed to be respectful, secure and useful. We rely on honest feedback to keep improving.

Transparency

In line with B Lab standards, we disclose that Magic Pencil has provided services to a company in the pharmaceutical industry within the past five years. We remain committed to responsible, values-aligned communication and are transparent about all client work.

If you have any questions or concerns about our involvement, you’re welcome to contact us directly at magic@magicpencil.swiss.

What to expect from us

Shared accountability

We own our impact, and we invite partners to do the same.

Curiosity before certainty

We ask questions before we give answers, it keeps us open, creative and responsive.

Integrity in the details

We’re careful with the small stuff, from what we print to what we promise. If something isn’t working, we’ll adjust.

Our B Corp profile

You can discover our public B Corp profile by clicking on the link below.