Unleashing the power of flat illustrations
Brief:
Redefining the bank’s special offers and layout design
The primary goal was to create visuals that captures the essence of unexpected moments, effectively conveyed by the information provided for a special offer on a solution package about estate planning: “protecting your loved ones means protecting your assets”.
Concept:
Engaging visuals and thoughtful offer
Our team developed a concept that revolved around the profound emotional and financial impact of unexpected moments in life. With clean lines, minimalist aesthetics, and bold colour choices, our illustrations effectively communicated the desired message. Thoughtful consideration was given to the layout design, placing the illustrations and accompanying copy to guide the viewer’s attention and enhance the overall experience to engage and seek advice.
