Unlocking Ethiopia's horticulture growth corridor with donors
Challenge
Turning a national strategy into an investable roadmap
Ethiopia’s National Horticulture Strategic Plan defines an ambitious vision for export growth, rural income creation, and food security. However, translating this strategy into actionable investment opportunities required a clearer and more compelling narrative for donors, private sector actors, and development partners.
Insight
Investment follows clarity
For stakeholders to engage, the opportunity needed to be made tangible. Donors, government leaders, and private investors each required a clear understanding of where to act, why it matters, and what returns – economic and social – could be expected.
Solution
A blueprint for the AA-Hawassa-Arba Minch corridor
We developed a set of tailored presentations for donors, private sector stakeholders, and general audiences, built around a unified narrative: realising Ethiopia’s horticulture ambition through a focused growth corridor.
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Impact
From strategy to mobilisation
The presentations provided a clear and compelling framework for engaging donors, government stakeholders, and private sector partners around Ethiopia’s horticulture opportunity.
By translating a national strategy into a focused, evidence-based…
