Evolving sustainability narrative for modern healthcare
Challenge
Claiming the Partner-of-Choice position in healthcare innovation
Enabling a global medical device company to accelerate trust, visibility and business impact through sustainability and innovation by design in a competitive market.
Sustainability has become a defining priority in healthcare, shaped by new regulations, rising stakeholder expectations, and the sector’s shift toward circularity.
Despite strong internal progress, a leading global medical device company struggled to make its efforts visible and relevant. Their sustainability communications remained technical, reactive, and disconnected from the needs of hospitals, procurement teams, and sustainability stakeholders – limiting opportunities for collaboration and co-creation.
Insight
Partnership imperative
To become the partner of choice, the company needed to move beyond ESG reporting and translate its sustainability achievements into clear, compelling value for each audience. Hospitals, private clinics, and medical institutions across Europe sought credible partners with shared goals – yet they lacked a narrative that demonstrated how this company could support them.
Solution
Circularity & innovation
Through in-depth stakeholder research and strategic positioning, we built a communication framework that transformed fragmented progress into a coherent sustainability innovation story.
We developed tailored narratives for each stakeholder group and equipped the organisation with practical assets – including playbooks, videos, and integrated 360° campaign materials – to communicate sustainability and innovation by design in a consistent, engaging way.
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Impact
Market preference
The company strengthened trust, visibility, and perceived partnership value across the healthcare ecosystem. By reframing sustainability as a platform for innovation and collaboration, they advanced their position as a credible partner of choice – unlocking new conversations, deeper engagement, and business-meaningful impact in a competitive market.
