Nespresso: The Positive Cup
The Positive Cup: building an authentic umbrella communication platform Challenge Building an authentic umbrella communication ecosystem When you’re an industry leader with a strong identity and a complex operating environment, it can be a challenge to explain exactly what your brand stands for. For years, Nespresso has deployed concrete sustainability programmes and innovations across its […]
PlantLife: Right by Nature
Breathing life inspiration possibility into a new brand Challenge Standing out from the pack As socially and ecologically switched-on consumers increasingly seek out brands that reflect their values, a new plant-based company wanted to stand out in a crowded market. PlantLife had an incredible range of raw, wild and natural plant-based products and mixes, and […]