A global healthcare brand: evolving sustainability narrative
Evolving sustainability narrative for modern healthcare Challenge Claiming the Partner-of-Choice position in healthcare innovation Enabling a global medical device company to accelerate trust, visibility and business impact through sustainability and innovation by design in a competitive market. Sustainability has become a defining priority in healthcare, shaped by new regulations, rising stakeholder expectations, and the sector’s […]
BCGE: mobile branding, connecting Geneva citizens
Mobile branding, connecting Geneva citizens Challenge Reimagining mobile branding BCGE sought a unique and eye-catching way to reinforce its brand identity and engage with the public. The challenge was to develop a creative concept that would align with their brand guidelines and transform a tram into a moving canvas for their brand. Solution Lines, dots, […]
Cointreau: cocktails video campaign
Cocktails video campaign Challenge Immersive drive to new website Our challenge was to create a series of four captivating social media animated videos for Cointreau, with the goal of not only promoting but also immersing viewers in the user journey of their newly launched website. The initial spark of inspiration came directly from the Cointreau […]
DELL: sales event branding, experience and campaign
Sales event branding, experience and campaign Challenge From idealist tech marketing to delivering value Tech brands continue to perpetuate a sense of ‘tech optimism,’ a trend that has dominated the industry’s marketing since the early 2000s. While this optimism has become somewhat of an expectation for tech companies, it increasingly feels out of touch with […]