Competitive Analysis and Review of UEFA and FIFA brand expressions, Brand Analysis, Audience KOL Understanding, Brand Insight Unearthing
Brand Strategy, Brand Purpose, Brand Positioning, Brand Personality, Value Proposition, Brand Architecture including Women, Youth and Esports, Domain Names and Campaign Hashtags
Launch of the new brand, website and social media content at their General Assembly in Amsterdam
“We believe that clubs are truly the Heart of Football. This new visual identity positions ECA as a leading stakeholder at the centre of the action. In addition, our tagline evokes the emotion and passion of the game we all love, something which guides us in our approach to developing club football.”
ECA General Secretary
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