Swisscoding: brand repositioning
Challenge
Elevating a service provider to a strategic healthcare partner
Medical coding plays a pivotal role in Switzerland’s healthcare system, ensuring accuracy in medical and financial records across millions of cases annually. Despite its importance, the field is often overlooked, and Swisscoding – the country’s leader in medical coding – was perceived as a purely technical service provider. Hospitals, insurers, and potential employees struggled to connect with their brand. The challenge was to reposition Swisscoding as an indispensable, relatable, and trusted partner in the Swiss healthcare ecosystem.
Solution
Bringing clarity rooted in Swiss excellence
Swisscoding’s rebranding journey focused on creating a strong, cohesive brand identity that highlights their expertise and critical role in healthcare daily operations.
The brand’s story was redefined to highlight medical coding’s impact, moving from a purely technical function to an essential element of seamless healthcare operations and accurate billing.
Messaging was refined with a unique value proposition, designed to engage and resonate with key audiences – from hospitals and insurers to potential talent.
A unified visual identity was developed to showcase Swisscoding’s reliability and professionalism, while celebrating their Swiss heritage to build trust.
Multilingual communication tools, including a complete brand new website and marketing assets, expanded Swisscoding’s reach across Switzerland’s linguistic regions.
Following our brand strategy work, the new value proposition for Swisscoding – committed to optimised coding, accurate billing, and enhancing coder knowledge through their suite of innovative technologies and dedicated platforms – brings clarity to their role in bridging the gap between healthcare providers and insurance companies.
