Nestlé Waters: a Striking Sustainability Stakeholder Campaign
Crafting a sustainability narrative framework & stakeholder campaign Challenge Facing the plastic challenge head-on Nestlé Waters, a global leader in the bottled water industry, faced a major challenge: managing plastic waste and transitioning to sustainable packaging for all their brands. Staying within the Nestlé group guidelines, with our sustainability strategic partner Isabelle Gayral Boschung, we reformulated their […]
Nestlé R+D: The Accelerator’s new Brand Story
Defining a strategic positioning aimed at start-up founders Challenge Attracting the right start-ups, not just more Powered by Nestlé R+D, The Accelerator wanted to establish itself as a global community of curious and open-minded doers with a shared vision to bring lasting impact to the world’s food and health systems. To achieve this, The Accelerator […]
Realstone
Redefining the future of sustainable real estate investment Challenge Making sustainability credible to sceptical investors In our collaboration with Realstone, a leader in real estate asset management, we’ve focused on their commitment to setting new standards in sustainability. Realstone strives to be Switzerland’s most sustainable, innovative, and successful real estate asset manager for investors and […]
Transports Publics Genevois
Shaping the future of sustainable mobility in the Canton of Geneva Challenge Persuading businesses and people to leave the car behind tpg aims to redefine public transport, pioneering a future where mobility is sustainable, integrated, and centred around an exceptional client experience. tpg is committed to sustainability in every aspect of their service and operations, […]
Transparency and accountability with Ferring Pharmaceutical
Transparency and accountability with Ferring Pharmaceutical Ferring Pharmaceuticals is a global biopharmaceutical company that focuses on researching, developing, and commercialising innovative treatments in areas such as reproductive health, gastroenterology, and urology. As part of their commitment to transparency and accountability, Ferring releases an annual report that outlines their performance, strategy, and achievements. This marks the […]
Best Of: State of the Art Wealth Management
Growing a distinctive wealth-management brand since 2001 Challenge Keeping a 20-year success story fresh Since October 2001, the ‘Best of’ mandate has become the spearhead of the Banque Cantonale de Genève’s asset management. Over the years, it has evolved into a wide range of discretionary mandates, offering up to twenty investment profiles. We have enjoyed […]
MCI: Tomorrow’s People
Repositioning a global events company with a branding refresh & visual identity Challenge Staying relevant beyond the venue MCI: Building Community was their offer. But community doesn’t just come from the act of building – it’s what happens next where the magic happens. Powered by data, the Fourth Industrial Revolution is fusing the physical, digital […]
ECA: Heart of Football
Uniting European clubs around the Heart of Football Challenge Rallying rivals behind one voice The ECA, or European Club Assocation, has entered their second decade, and they felt that the time was just right to refresh their image and the perception they deliver to all their stakeholders. They seeked to reaffirm their ambition for European football […]
Cremo Yogourt
Applying the power of local to a complete yogourt line make-over Challenge Winning younger buyers without losing loyal ones Cremo is the second-largest milk processor in Switzerland, beloved for its authentic and delicious dairy products. In a competitive marketplace flooded with rival offerings, they saw an opportunity to revitalise an ageing yoghurt and expand their […]
Nespresso: The Positive Cup
Building The Positive Cup communication platform Challenge Explaining exactly what our brand stands for When you’re an industry leader with a strong identity and a complex operating environment, it can be a challenge to explain exactly what your brand stands for. For years, Nespresso has deployed concrete sustainability programmes and innovations across its entire value […]